Diploma Communications Designer with over 20 years of experience in brand communication. From the first concept to the finished print file, from packaging design to corporate identity, from brochures to social media. I think strategically, design with clarity and bring brands to the point. I work just as comfortably in a team as independently, as art director, freelancer or project lead. And yes, modern tools like AI are a natural part of my toolkit.
development
From layout to print-ready file.I manage the full production process, including prepress, retouching and digital formats, with a sharp eye for detail and a clean hand.
branding
Strong brands need a clear visual language.I develop corporate identities, logo systems and design guidelines that work across every touchpoint, from business stationery to packaging. And typography is never an afterthought — the right typeface can say more about a brand than a thousand words.
art direction
I lead creative projects from brief to final result.Whether working with photographers, clients or cross-functional teams, I keep the vision clear and the quality high.
packaging
Packaging is where strategy meets shelf. As Senior Art Director at a Düsseldorf-based creative agency, I work daily on packaging design for beauty, food and FMCG brands. It is where my heart beats fastest.
For project work and references, visit baries.de
